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Medical Marketing Ideas For Physicians

Discussion in 'Doctors Cafe' started by Egyptian Doctor, Mar 27, 2011.

  1. Egyptian Doctor

    Egyptian Doctor  Moderator Verified Doctor

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    When it comes to marketing ideas for doctors you will quickly discover that the most effective forms of marketing involve online marketing. Internet marketing for doctors is by and far the most efficient means of advertising available to physicians. In fact, doctors who use Internet Marketing have reported that over 75% of their business has been a direct result of online marketing. This just goes to show how effective and profitable that Internet Marketing can be.

    There are numerous doctor internet marketing ideas that all physicians should consider when it comes to their online marketing. The first thing that should be considered when it comes to marketing for doctors is the creation of a website for your medical practice. Websites are crucial to doctor office marketing. This is due to the fact that many first time patients will turn to the World Wide Web in order to run searches in their area to determine what doctors and practices are close to them. If your medical practice does not feature such a website, you will be losing business to another medical practice that does have an established website.

    When considering the creation of a website as part of your internet marketing for doctor's strategy, you will want to ensure that you hire an outside firm or designer to establish your website. You will want to hire a professional who has experience in SEO which stands for Search Engine Optimization. SEO will place vital content and information on your website that will make your website appear higher in rankings on search engines when medical practices in your area of business are searched for. If you attempt to design your medical practice website on your own or hire an individual who is not familiar with SEO, your website may fail to generate the business and traffic that you desire. This will ultimately result in a loss of business and profits for your medical practice.

    Apart from simply advertising your doctor's office and services you can also consider using your website when it comes to marketing to doctors. This is very helpful if you are trying to draw new doctors to your practice or are attempting to hire other medical staff. More people look for medical based jobs online then they do in print. Therefore, you are more likely to fill a vacancy in your place of business if you use your website and the resources of the World Wide Web to fill these spots. In fact, over 85% of all jobs filled in the medical community are a direct result of online job postings and medical practice websites which post such jobs.

    Another marketing idea that you should consider when it concerns your medical practice is turning to websites such as Google to further promote your company through keyworded advertising in a program such as Google Adsense or even Adbrite. These are ad-share companies that allow you to place advertisements on other websites according to specific keywords and search phrases that you choose. This will provide further exposure for your medical practice and will generate more revenue for your medical practice in the long run.

    There is no denying the importance of medical advertising and marketing if you desire to see your medical practice generate new patients and produce more money. You must go out of your way to make this possible by hiring a marketing consultant and by ensuring that they have experience when it comes to medical based marketing strategies and advertising. When you do so you will find that your medical practice will begin to grow in leaps and bounds. This growth will ultimately result in a financial growth for your practice! There is no greater investment that you can make, then by investing time and money in a proper medical marketing strategy for your practice.

    By : Seomul Evans
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  2. Hendra Gandhi

    Hendra Gandhi Moderator

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    is it? i live in developing country, is this method can help for self-advertising? hehe...
     

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