Apple Unveils A Limited Edition RED iPhone 8 And 8 Plus To Raise Money For HIV Testing And Medicine

• The special edition smartphones feature a red back design and a black bezel
• The handsets will be available to order from tomorrow and in stores from Friday
• iPhone 8 costs $699 and $849 (£699 or £849) for the 64GB and 256GB models
• The larger and more powerful (Red) iPhone 8 Plus is priced at $949 (£949)

Apple has announced a new red edition of its iPhone 8 and iPhone 8 Plus that will be available later this week.

The (Product) Red special edition handsets feature a red back design and a black bezel.

They are the latest red-coloured offerings developed to support Red, a foundation aims to fight AIDS in sub-Saharan Africa.




Apple has announced a new red edition of its iPhone 8 and iPhone 8 Plus that will be available later this week. As part of a partnership between Cupertino-based tech firm Apple and (Product) Red the money raised from sales of the red iPhones will go to fighting HIV/AIDS

For iPhone X, there is no new hardware but there is a special leather folio case.

Apple says the special edition iPhone will be available to order from tomorrow and will be in stores from Friday.

'This special edition (Product) Red iPhone features a stunning red and black color combination and also offers customers the opportunity to make an impact in fighting the spread of HIV and AIDS,' said Greg Joswiak, Apple's vice president of Product Marketing.





A portion of proceeds for all (Product) Red purchases go directly to Global Fund HIV/AIDS grants that provide testing, counselling, treatment and prevention programs with a specific focus on eliminating transmission of the virus from mothers to their babies




As well as iPhone 8 and iPhone 8 Plus devices, Apple is also releasing a red Folio case. According to Apple the case has been made from 'specially tanned and finished European leather for a luxurious look and feel'




Apple has been working with the Red organisation for 11 years and the release of the latest red iPhone and a portion of the profits going to aid research continues that commitment to eradicating the debilitating condition

'iPhone 8 and iPhone 8 Plus improve on everything we love about iPhone, including Retina HD displays that are more beautiful than ever, the most powerful and smartest chip ever in a smartphone with the A11 Bionic and more advanced cameras for unbelievable photos and videos.'

Each (Product) Red iPhone is sold for the same price as a standard model, however Apple will donate a portion of the sale to the Global Fund.

The iPhone 8 and 8 Plus are available in two storage capacities, 64GB and 256GB.

The (Product) Red edition iPhone 8 costs $699 and $849 (£699 or £849) for the 64GB and 256GB models respectively, and (Product) Red iPhone 8 Plus is priced at $949 (£949).







The special edition (Product) Red iPhone will be available to order online in select countries and regions tomorrow and in stores beginning Friday, April 13




According to Apple's website, one US dollar can provide three days of lifesaving medicine. A hundred percent of the money contributed to (Red) goes to work on the ground. The recipient is the Global Fund

WHAT IS (RED)?

(Red) was founded in 2006 by Bono and Bobby Shriver to harness the power of people and companies to help fight AIDS.

To date, (Red) has generated more than $500 million (£350 million) for the Global Fund to fight AIDS, tuberculosis and malaria.

It supports HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia.

A hundred percent of the money contributed goes to work on the ground. The recipient is the Global Fund.

Global Fund grants that (Red) supports have impacted nearly 110 million people with prevention, treatment, counselling, HIV testing and care services.

The latest edition to the (Product) Red range the iPhone 8 and 8 Plus will join several other accessories and products.

This is not the first time that Apple has teamed up with the organistation.

In March 2017, the Cupertino firm unveiled a red iPhone 7 and 7 Plus starting at $749 (£699) and a new 9.7-inch iPad costing $422 (£339).

The iPhone 7 and iPhone 7 Plus were released in a red aluminium finish to mark 10 years of partnership between Apple and the ethical consumerism brand.

The handsets featured a stainless steel Apple logo, and were released in 128 GB and 256 GB versions.





The latest edition to the Product (Red) range the iPhone 8 and 8 Plus will join several other accessories and products. Red straps for the Apple watch also provides funding to the charitable partner





Apple has made a long-standing commitment to stopping and curing of HIV/AIDS. The Apple website states 'Your donation can help fund HIV testing in sub-Saharan Africa




In December, for one week, certain apps went 'Red'. Including the popular game Candy Crush, this increased awareness and funding for the campaign as any purchases donated a portion of profits to the cause

(Red) was set up by U2 front-man Bono and philanthropist Bobby Shriver, and donates funding to worthwhile causes - like The Global Fund to Fight AIDS, Tuberculosis and Malaria.

(Red)'s work provides access to life-saving HIV/AIDS programs in sub-Saharan Africa, which is home to more than two thirds of the world's HIV-positive population.

One hundred percent of all money raised by (Red) goes directly to Global Fund HIV/AIDS grants that provide testing, counselling, treatment and prevention programmes with a specific focus on eliminating transmission of the virus from mums to their babies.

To date, (RED) has generated more than $500 million (£350 million) for the Global Fund to fight AIDS, tuberculosis and malaria.



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