These days, it seems everyone is on Facebook. There are over 2.2 billion users worldwide, and half of those people log on to Facebook on any given day. Physicians who create a Facebook page for their practice are able to leverage this huge user base as a way to stay connected to their patients and attract new customers. If your practice doesn’t have a page yet, here are a few reasons to seriously consider creating a Facebook page: 1. Keep patients informed – Tell your patients any time there is news about your practice. Whether you’re going to be closed on a certain day, now offering a new service or opened a new location, you can keep your patients in the loop. 2. Share verified information – The Internet is full of misinformation. When you read an article that would be valuable to your patients, the CDC releases a health warning or a groundbreaking study is released, post it on your page to keep patients armed with the best possible info to stay healthy. 3. Interact with patients – You can stay top of mind with your patients by posting articles, tips and announcements. Patients may only see you for a matter of minutes each year, so keeping a conversation going online will help build a lasting relationship. 4. Network with other physicians – You can discuss best practices, recruit physicians or learn new things in your online community by participating in Facebook discussions. 5. Build an online presence – When potential new patients go online and search for a doctor in your area, you’ll want to show up. Facebook is great at getting you seen when people search, so take advantage of this. 6. Create referral business – When someone searches for a doctor, mechanic or any other service provider, they tend to ask their friends for recommendations. If prospects are seeing your posts on a friend’s Facebook page, then that can start the conversation and lead to a referral for your practice. 7. It’s cheap – It is a bit hard task for beginners to create an awesome interactive page on Facebook, but for professionals it is easy so the service is not expensive, for just 200$ they will create your page, moderate it 24/24 and post daily engaging content to keep the page active, you can check this here Social Media Marketing For Doctors and Clinics
