Year after year, new medications find their way into the market, adding to the abundant and colorful world of pharmaceuticals. Medications play a dual role in our lives, as they represent wellness and illness concomitantly. I am primarily fascinated by the human love-hate relationship with medicine in the form of dependency and liberation, desire and distaste, and hope and despair. On one side, at the dispensary, I hear people complaining about taking medications, and on the other side, I encounter many people who willingly show their passion for taking medications such as OTCs. How does this duality change the patterns of medication consumption? Source