Top 25 Medical Marketing Research Firms You Should Know

Medical marketing research firms play a critical role in the healthcare industry by providing valuable insights into market trends, patient needs, and the competitive landscape. These firms use a variety of research methodologies to gather and analyze data, helping healthcare companies make informed decisions. In this article, we will explore the top 25 medical marketing research firms, highlighting their unique offerings and providing links for more information.

1. IQVIA
IQVIA is a global leader in advanced analytics, technology solutions, and contract research services. They offer comprehensive data and insights that cover the entire healthcare landscape.

Visit IQVIA

2. Syneos Health
Syneos Health combines biopharmaceutical solutions and communications services to improve patient outcomes and enhance commercial success.

Visit Syneos Health

3. Kantar Health
Kantar Health offers innovative data, analytics, and research solutions that address the most pressing healthcare challenges.

Visit Kantar Health

4. NielsenIQ
NielsenIQ specializes in providing data and insights into consumer behavior, including detailed healthcare market research.

Visit NielsenIQ

5. GfK Health
GfK Health provides critical insights into healthcare market dynamics through advanced research techniques and data analytics.

Visit GfK Health

6. Ipsos Healthcare
Ipsos Healthcare delivers actionable insights through patient, physician, and market research studies that inform strategic decisions.

Visit Ipsos Healthcare

7. Deloitte Consulting
Deloitte offers extensive healthcare consulting services, including market research and analysis to support healthcare organizations in navigating complex market environments.

Visit Deloitte Consulting

8. McKinsey & Company
McKinsey & Company provides healthcare market research and strategic consulting services, leveraging their extensive industry expertise.

Visit McKinsey & Company

9. The Research Partnership
The Research Partnership specializes in custom market research for the healthcare industry, delivering insights that drive commercial success.

Visit The Research Partnership

10. GlobalData Healthcare
GlobalData Healthcare offers a comprehensive suite of market research services, including data analytics, industry reports, and competitive intelligence.

Visit GlobalData Healthcare

11. YouGov Healthcare
YouGov Healthcare provides robust market research solutions, leveraging their extensive panel data to offer unique insights into patient and healthcare professional opinions.

Visit YouGov Healthcare

12. PWC Health Research Institute
PwC's Health Research Institute offers in-depth research and analysis on healthcare trends and challenges, supporting strategic decision-making.

Visit PWC Health Research Institute

13. Truven Health Analytics
Truven Health Analytics, part of IBM Watson Health, delivers extensive healthcare data and analytics services to improve healthcare outcomes.

Visit Truven Health Analytics

14. ZS Associates
ZS Associates specializes in data-driven healthcare consulting and research, providing actionable insights for commercial success.

Visit ZS Associates

15. Icon plc
Icon plc offers integrated research and consulting services, focusing on accelerating healthcare innovation and improving patient outcomes.

Visit Icon plc

16. PRA Health Sciences
PRA Health Sciences provides comprehensive clinical and marketing research services, helping healthcare companies navigate complex market dynamics.

Visit PRA Health Sciences

17. Covance
Covance, a subsidiary of LabCorp, offers extensive drug development and market research services, supporting healthcare innovation and commercialization.

Visit Covance

18. Charles River Associates
Charles River Associates provides economic, financial, and market research consulting services to healthcare and life sciences companies.

Visit Charles River Associates

19. Health Strategies Group
Health Strategies Group delivers detailed market research and analytics to help healthcare companies understand market trends and opportunities.

Visit Health Strategies Group

20. Decision Resources Group
Decision Resources Group offers healthcare market research and consulting services, focusing on providing deep insights into market dynamics.

Visit Decision Resources Group

21. Clarivate Analytics
Clarivate Analytics provides comprehensive research and analytics services, supporting healthcare innovation and market strategy.

Visit Clarivate Analytics

22. Verilogue
Verilogue specializes in physician-patient communication research, offering unique insights into patient care and treatment dynamics.

Visit Verilogue

23. Huron Consulting Group
Huron Consulting Group offers market research and strategic consulting services, helping healthcare organizations improve performance and patient outcomes.

Visit Huron Consulting Group

24. The Link Group
The Link Group provides custom market research services, focusing on delivering actionable insights for the healthcare industry.

Visit The Link Group

25. Market Strategies International
Market Strategies International offers comprehensive healthcare market research services, helping organizations navigate complex market environments.

Visit Market Strategies International

Conclusion
The healthcare landscape is continuously evolving, and these top 25 medical marketing research firms play a crucial role in providing the insights needed to stay ahead. By leveraging their expertise, healthcare companies can make informed decisions, improve patient outcomes, and achieve commercial success.